If you’re searching for brand photography for fitness studios in Indianapolis, this recent shoot with three of Pure Barre’s locations on the northside of Indy is the perfect example of how intentional visuals can elevate your brand presence!
I recently had the joy of photographing and filming at the Pure Barre Carmel studio. We captured content for all three of their northside locations: Carmel, Zionsville, and the brand-new Westfield studio. Led by the incredible Lauren Williamson, this team brought the energy, community, and strength that makes Pure Barre such a beloved fitness destination for women across Indy.
Capturing Movement, Community, and Confidence
From team headshots to behind-the-scenes class footage, this session focused on capturing what makes Pure Barre so powerful – real instructors, real clients, and real connection! We shot a mix of:
- Action images of the instructors teaching and students attending class
- Team headshots and lifestyle shots
- B-roll video content to use for Reels, social ads, and their website
- Branded imagery for the team to use across platforms
Each image was designed with social media, email marketing, and web updates in mind. This way the Pure Barre team has a cohesive content bank to pull from as they continue to grow. Especially with a new location opening very soon in Westfield!
Why Fitness Studios Need Strategic Brand Photography
Fitness studios are more than just workouts – they’re community spaces! Highlighting the people behind the community shows your audience what you are all about. If you are in the process of launching something new, refreshing your online presence, or showcasing your team – professional brand photography helps you stand out in a saturated market!
For Pure Barre Carmel, Zionsville and Westfield, this shoot was about more than just pretty pictures. It was about:
- Communicating their studio vibe to new clients
- Highlighting their experienced instructors
- Creating authentic visuals that make potential members feel welcomed, excited and inspired!
Thinking About Your Own Brand Shoot?
If you are a fitness studio owner, a wellness brand, or a local entrepreneur, I’d love to help you create a content library that reflects your brand and speaks to your ideal audience! Reach out and let’s chat about bringing your vision to life!
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