Here you’ll find brand session highlights and educational content for photographers, videographers, and business owners.
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If you are an entrepreneur or work from home regular looking for northside Indianapolis coworking spaces this is the list you need! Let’s be real – working from home has its perks (hello, pajama pants), but it also comes with distractions that are not on your to-do list. Maybe your toddler bursts into “Let It […]
Let me open with something you might not expect from a photographer: AI image generators are good now. Really good. As of this summer, you can type a few sentences into a free tool and get back a polished, professional-looking headshot of someone who looks a whole lot like you. I’ve tested them. Some results […]
TL;DR Most business owners have a couple of nice written reviews sitting on their website doing absolutely nothing. They’re real, they’re kind, and they blend into the page like wallpaper. Nobody stops to read them, because everyone knows a business only posts the good ones. Here’s my take: a written review is fine, but a […]
TL;DR “… just a few photos.” It’s the most common thing I hear from business owners across Carmel, Fishers, and Westfield, and I get where it comes from. A few photos feels manageable. A few photos feels like a reasonable ask. So let me answer the question underneath it. A content day is a planned […]
Something shifted in how businesses get recommended by AI, and most owners haven’t caught up to it yet. Last week, instead of typing “brand photographer near me” into Google and scrolling, someone opened ChatGPT and asked, “Who’s a good brand photographer in Carmel?” They got back two or three names, a sentence on each, and […]
“What exactly happens behind the scenes at brand photography sessions?” I get this question almost weekly, usually followed by some version of “I just need a few photos” or “how long does it take?” The honest answer? Way more planning happens before we ever pick up a camera, and way more content gets created than […]
I have been talking about, and thinking about, content batching for small business and strategies I can use for as long as I can remember. And for years, I was kind of doing the exact opposite for my own business. Back in February I hit a turning point. Not a super intentional one — just […]
You know you need professional images for your business. The question is: do you book a quick headshot session or invest in something bigger? Most business owners start with headshots because they seem straightforward. One polished photo for LinkedIn, maybe another for your website bio. Check the box, move on. But three months later, you […]
I finished my first AI video workflow project last month and I’m still thinking about it — not because it was complicated, but because it solved a problem I see constantly and never quite knew how to address. TomKat Stitchery is an online sewing education brand based in Carmel. They had shelves of long-form video […]
Your content day is two weeks away and you’re standing in your closet at 10 PM, second-guessing every piece of clothing you own. Sound familiar? Most business owners spend more time worrying about what to wear for brand photos, than they do planning how they’ll actually use the content afterward. Here’s what I wish every […]
You have the business idea. You have the passion. You might even have your first few clients lined up. But when you sit down to think about how you’ll actually show up online consistently, the overwhelm hits fast. After nearly ten years in business, I’ve watched tons of entrepreneurs launch all types of businesses with […]
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