Here you’ll find brand session highlights and educational content for photographers, videographers, and business owners.
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If you are an entrepreneur or work from home regular looking for northside Indianapolis coworking spaces this is the list you need! Let’s be real – working from home has its perks (hello, pajama pants), but it also comes with distractions that are not on your to-do list. Maybe your toddler bursts into “Let It […]
TL;DR “AI will save you so much time” is the most repeated and least examined sentence in small business right now. Saved from what? Turned into what? I’ve written before about how I use AI tools; this is a different question. This is the accounting. Because the honest pitch AI for small business owners isn’t […]
How to Use Your Brand Photos + Examples TL;DR I can tell you brand photos should work harder for your business, or I can just show you the receipts. Let’s do receipts! Solid Wellness and Aesthetics is a functional wellness and aesthetics practice in Westfield: whole-person care, from hormone and gut health to natural-looking aesthetic […]
I tried this once before. A few years ago I started a podcast, published a handful of episodes, and then set it down. I had the ideas and the gear and a name I liked. What I didn’t have was the capacity, and every episode cost more than that season of my business had to […]
TL;DR Someone asked me at a networking event what I do, and when I mentioned brand photography, she nodded politely and said, “So… headshots?” It’s the most common mix-up in my world, and it’s worth untangling, because the two solve different problems at different price points. So, plainly: brand photography is professional photo and video […]
Almost nobody around Indianapolis publishes pricing for this kind of work, and I’ve never really loved that about the industry. You’re trying to budget and the answer everywhere is “inquire for pricing.” So here’s my actual answer, with real numbers behind it! The short answer (The longer one is right below, and it’s the part […]
Let me open with something you might not expect from a photographer: AI image generators are good now. Really good. As of this summer, you can type a few sentences into a free tool and get back a polished, professional-looking headshot of someone who looks a whole lot like you. I’ve tested them. Some results […]
TL;DR Most business owners have a couple of nice written reviews sitting on their website doing absolutely nothing. They’re real, they’re kind, and they blend into the page like wallpaper. Nobody stops to read them, because everyone knows a business only posts the good ones. Here’s my take: a written review is fine, but a […]
TL;DR “… just a few photos.” It’s the most common thing I hear from business owners across Carmel, Fishers, and Westfield, and I get where it comes from. A few photos feels manageable. A few photos feels like a reasonable ask. So let me answer the question underneath it. A content day is a planned […]
A lot of business owners get stuck on one question before they ever reach out: where would we even shoot? They don’t have a sleek storefront. Their office is fine but not photogenic. And in their head, brand photos happen on some perfect set they don’t have access to. So the project stalls. Not because […]
Something shifted in how businesses get recommended by AI, and most owners haven’t caught up to it yet. Last week, instead of typing “brand photographer near me” into Google and scrolling, someone opened ChatGPT and asked, “Who’s a good brand photographer in Carmel?” They got back two or three names, a sentence on each, and […]
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