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If you are an entrepreneur or work from home regular looking for northside Indianapolis coworking spaces this is the list you need! Let’s be real – working from home has its perks (hello, pajama pants), but it also comes with distractions that are not on your to-do list. Maybe your toddler bursts into “Let It […]

The Best Northside Indianapolis Coworking Spots

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Getting Started with AI It started coming up between setups. A client would be changing into her third look of the day and ask, half-joking, whether she was supposed to be using AI yet. Then another one asked. Then another. The funny part is that by the time those conversations started, AI had already been […]

Why a Brand Photographer Is Helping Business Owners Set Up AI

AI

TL;DR Someone asked me at a networking event what I do, and when I mentioned brand photography, she nodded politely and said, “So… headshots?” It’s the most common mix-up in my world, and it’s worth untangling, because the two solve different problems at different price points. So, plainly: brand photography is professional photo and video […]

What Is Brand Photography? (And What It Isn’t)

Brand

Almost nobody around Indianapolis publishes pricing for this kind of work, and I’ve never really loved that about the industry. You’re trying to budget and the answer everywhere is “inquire for pricing.” So here’s my actual answer, with real numbers behind it! The short answer (The longer one is right below, and it’s the part […]

TL;DR Most business owners have a couple of nice written reviews sitting on their website doing absolutely nothing. They’re real, they’re kind, and they blend into the page like wallpaper. Nobody stops to read them, because everyone knows a business only posts the good ones. Here’s my take: a written review is fine, but a […]

Why Video Testimonials Beat Written Reviews

Brand

TL;DR “… just a few photos.” It’s the most common thing I hear from business owners across Carmel, Fishers, and Westfield, and I get where it comes from. A few photos feels manageable. A few photos feels like a reasonable ask. So let me answer the question underneath it. A content day is a planned […]

A Content Day for Your Indianapolis Small Business

Brand

A lot of business owners get stuck on one question before they ever reach out: where would we even shoot? They don’t have a sleek storefront. Their office is fine but not photogenic. And in their head, brand photos happen on some perfect set they don’t have access to. So the project stalls. Not because […]

Something shifted in how businesses get recommended by AI, and most owners haven’t caught up to it yet. Last week, instead of typing “brand photographer near me” into Google and scrolling, someone opened ChatGPT and asked, “Who’s a good brand photographer in Carmel?” They got back two or three names, a sentence on each, and […]

Will ChatGPT Recommend Your Business?

AI

“What exactly happens behind the scenes at brand photography sessions?” I get this question almost weekly, usually followed by some version of “I just need a few photos” or “how long does it take?” The honest answer? Way more planning happens before we ever pick up a camera, and way more content gets created than […]

What Actually Happens During a Behind the Scenes Brand Photography Session

Brand

I have been talking about, and thinking about, content batching for small business and strategies I can use for as long as I can remember. And for years, I was kind of doing the exact opposite for my own business. Back in February I hit a turning point. Not a super intentional one — just […]

Midwest brand photographer writing in planner, highlighting focused, values-driven business planning through an alcohol-free lifestyle

You know you need professional images for your business. The question is: do you book a quick headshot session or invest in something bigger? Most business owners start with headshots because they seem straightforward. One polished photo for LinkedIn, maybe another for your website bio. Check the box, move on. But three months later, you […]

Brand Photography vs. Headshots: What Your Business Really Needs

Brand

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