Here you’ll find brand session highlights and educational content for photographers, videographers, and business owners.

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Alcohol-Free in Indianapolis

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If you are an entrepreneur or work from home regular looking for northside Indianapolis coworking spaces this is the list you need! Let’s be real – working from home has its perks (hello, pajama pants), but it also comes with distractions that are not on your to-do list. Maybe your toddler bursts into “Let It […]

The Best Northside Indianapolis Coworking Spots

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Not long ago, my book club got so far off topic that I couldn’t tell you how our conversation about the actual book ended. Somebody asked how people are finding businesses now, and whether everyone just asks AI who to hire. I went home and started building tools to help. This episode covers four fre

Will AI Recommend Your Business? Start With Your Google Business Profile

Podcast

Kelli White on a mustard couch typing on her laptop with her Work With Kelli web page open

The brands that stood out to me in New York made a lot of small, deliberate choices so every touchpoint felt connected. Here are six brand experiences from my September trip and how you can apply each one to your own small business.

What New York Taught Me About Brand Experience for Small Businesses

Brand

Pink "The Future Is Female" mug on a stack of books by women authors on a white counter

TL;DR “AI will save you so much time” is the most repeated and least examined sentence in small business right now. Saved from what? Turned into what? I’ve written before about how I use AI tools; this is a different question. This is the accounting. Because the honest pitch AI for small business owners isn’t […]

I tried this once before. A few years ago I started a podcast, published a handful of episodes, and then set it down. I had the ideas and the gear and a name I liked. What I didn’t have was the capacity, and every episode cost more than that season of my business had to […]

Introducing So On Brand: A Podcast on Branding, Content & AI for Business

Podcast

Getting Started with AI It started coming up between setups. A client would be changing into her third look of the day and ask, half-joking, whether she was supposed to be using AI yet. Then another one asked. Then another. The funny part is that by the time those conversations started, AI had already been […]

Why a Brand Photographer Is Helping Business Owners Set Up AI

AI

TL;DR Someone asked me at a networking event what I do, and when I mentioned brand photography, she nodded politely and said, “So… headshots?” It’s the most common mix-up in my world, and it’s worth untangling, because the two solve different problems at different price points. So, plainly: brand photography is professional photo and video […]

Almost nobody around Indianapolis publishes pricing for this kind of work, and I’ve never really loved that about the industry. You’re trying to budget and the answer everywhere is “inquire for pricing.” So here’s my actual answer, with real numbers behind it! The short answer (The longer one is right below, and it’s the part […]

What Brand Photography Actually Costs in Indianapolis in 2026

Brand

Let me open with something you might not expect from a photographer: AI image generators are good now. Really good. As of this summer, you can type a few sentences into a free tool and get back a polished, professional-looking headshot of someone who looks a whole lot like you. I’ve tested them. Some results […]

AI Can Generate Your Photos Now. Here’s What It Can’t Do.

AI

TL;DR Most business owners have a couple of nice written reviews sitting on their website doing absolutely nothing. They’re real, they’re kind, and they blend into the page like wallpaper. Nobody stops to read them, because everyone knows a business only posts the good ones. Here’s my take: a written review is fine, but a […]

TL;DR “… just a few photos.” It’s the most common thing I hear from business owners across Carmel, Fishers, and Westfield, and I get where it comes from. A few photos feels manageable. A few photos feels like a reasonable ask. So let me answer the question underneath it. A content day is a planned […]

A Content Day for Your Indianapolis Small Business

Brand

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