Here you’ll find brand session highlights and educational content for photographers, videographers, and business owners.

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Alcohol-Free in Indianapolis

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If you are an entrepreneur or work from home regular looking for northside Indianapolis coworking spaces this is the list you need! Let’s be real – working from home has its perks (hello, pajama pants), but it also comes with distractions that are not on your to-do list. Maybe your toddler bursts into “Let It […]

The Best Northside Indianapolis Coworking Spots

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This week, I walked through my small business tech stack, grouped by the job each tool does, with the AI tools one at a time. I’m not here to sell you on anything. There’s one affiliate link, and the rest are tools I’ve enjoyed over 10 years in business. Take the ideas that fit how you work.

My Small Business Tech Stack: The Tools I Use and Why

Podcast

I studied event management in college, grew up around corporate events at my parents’ family fun center, and interned in the sports world with the NFL Combine. After that I worked for conferences, including the Clickin’ Moms Conference and Click Away, and I have spoken at plenty of photography confe

How to Host a Branded Event or Retreat That Feels Like Your Brand

Podcast

AI is a big, complicated topic, and I don’t want to be naive about the downsides for our world and the creative community. As a business owner and a parent, though, I’d rather be informed and use my time well. In this episode, I shared how I use AI to buy back time in my actual week, plus the CORE f

Hands writing in a notebook next to a camera on a white desk while planning content

“Oh my gosh, that’s so on brand.” We say it about people, items, events and places, any time something fits so completely it couldn’t belong to anyone else. That phrase became the name of my new show! If you’ve been looking for a branding podcast for women business owners, pull up a chair.

Welcome to So On Brand, a Branding Podcast for Women Business Owners

Podcast

Kelli White, Indianapolis brand photographer, laughing behind a film clapperboard in her studio

A couple of sentences come up when someone reaches out about brand photos. One is “I need to lose a few pounds.” The other is “I’ll book once my business feels more established.” I understand every side of that, because I care how I show up too. So this episode is about how to feel confident on came

How to Feel Confident on Camera (Even Before You Feel Ready)

Brand

Woman business owner in a gray sweater seated on a leather bench, smiling at the camera during her Indianapolis brand photo session

Not long ago, my book club got so far off topic that I couldn’t tell you how our conversation about the actual book ended. Somebody asked how people are finding businesses now, and whether everyone just asks AI who to hire. I went home and started building tools to help. This episode covers four fre

Kelli White on a mustard couch typing on her laptop with her Work With Kelli web page open

The brands that stood out to me in New York made a lot of small, deliberate choices so every touchpoint felt connected. Here are six brand experiences from my September trip and how you can apply each one to your own small business.

What New York Taught Me About Brand Experience for Small Businesses

Brand

Pink "The Future Is Female" mug on a stack of books by women authors on a white counter

TL;DR “AI will save you so much time” is the most repeated and least examined sentence in small business right now. Saved from what? Turned into what? I’ve written before about how I use AI tools; this is a different question. This is the accounting. Because the honest pitch AI for small business owners isn’t […]

What Buying Back Time With AI Actually Looks Like

AI

How to Use Your Brand Photos + Examples TL;DR I can tell you brand photos should work harder for your business, or I can just show you the receipts. Let’s do receipts! Solid Wellness and Aesthetics is a functional wellness and aesthetics practice in Westfield: whole-person care, from hormone and gut health to natural-looking aesthetic […]

I tried this once before. A few years ago I started a podcast, published a handful of episodes, and then set it down. I had the ideas and the gear and a name I liked. What I didn’t have was the capacity, and every episode cost more than that season of my business had to […]

Introducing So On Brand: A Podcast on Branding, Content & AI for Business

Podcast

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