Here you’ll find brand session highlights and educational content for photographers, videographers, and business owners.

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Alcohol-Free in Indianapolis

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If you are an entrepreneur or work from home regular looking for northside Indianapolis coworking spaces this is the list you need! Let’s be real – working from home has its perks (hello, pajama pants), but it also comes with distractions that are not on your to-do list. Maybe your toddler bursts into “Let It […]

The Best Northside Indianapolis Coworking Spots

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There’s one offer that can turn my entire day around: “Can I get you a Diet Coke?” And if I order a Diet Coke at a restaurant and they ask if Diet Pepsi is okay, the answer is no. It’s not okay, and it’s never been okay.

How to Build Brand Loyalty: What Diet Coke Taught Me About Keeping Clients

Podcast

Kelli White, Indianapolis brand photographer and So On Brand podcast host, smiling at her desk with a laptop and podcast microphone

This week, I walked through my small business tech stack, grouped by the job each tool does, with the AI tools one at a time. I’m not here to sell you on anything. There’s one affiliate link, and the rest are tools I’ve enjoyed over 10 years in business. Take the ideas that fit how you work.

My Small Business Tech Stack: The Tools I Use and Why

Podcast

I studied event management in college, grew up around corporate events at my parents’ family fun center, and interned in the sports world with the NFL Combine. After that I worked for conferences, including the Clickin’ Moms Conference and Click Away, and I have spoken at plenty of photography confe

On this episode, I talked about making the most of the content from a brand session. For anyone new here, I’m a photographer and videographer in Indianapolis working mostly with brands. If you’ve been wondering how to plan a brand photoshoot so the images keep working long after your gallery is deli

How to Plan a Brand Photoshoot Around Where Your Content Is Going

Podcast

Flat lay of cameras, lenses, a Rode mic and a clapperboard on a mustard blanket, set up for a brand photoshoot

“Oh my gosh, that’s so on brand.” We say it about people, items, events and places, any time something fits so completely it couldn’t belong to anyone else. That phrase became the name of my new show! If you’ve been looking for a branding podcast for women business owners, pull up a chair.

Welcome to So On Brand, a Branding Podcast for Women Business Owners

Podcast

Kelli White, Indianapolis brand photographer, laughing behind a film clapperboard in her studio

A couple of sentences come up when someone reaches out about brand photos. One is “I need to lose a few pounds.” The other is “I’ll book once my business feels more established.” I understand every side of that, because I care how I show up too. So this episode is about how to feel confident on came

Woman business owner in a gray sweater seated on a leather bench, smiling at the camera during her Indianapolis brand photo session

Not long ago, my book club got so far off topic that I couldn’t tell you how our conversation about the actual book ended. Somebody asked how people are finding businesses now, and whether everyone just asks AI who to hire. I went home and started building tools to help. This episode covers four fre

Will AI Recommend Your Business? Start With Your Google Business Profile

Podcast

Kelli White on a mustard couch typing on her laptop with her Work With Kelli web page open

The brands that stood out to me in New York made a lot of small, deliberate choices so every touchpoint felt connected. Here are six brand experiences from my September trip and how you can apply each one to your own small business.

What New York Taught Me About Brand Experience for Small Businesses

Brand

Pink "The Future Is Female" mug on a stack of books by women authors on a white counter

TL;DR “AI will save you so much time” is the most repeated and least examined sentence in small business right now. Saved from what? Turned into what? I’ve written before about how I use AI tools; this is a different question. This is the accounting. Because the honest pitch AI for small business owners isn’t […]

How to Use Your Brand Photos + Examples TL;DR I can tell you brand photos should work harder for your business, or I can just show you the receipts. Let’s do receipts! Solid Wellness and Aesthetics is a functional wellness and aesthetics practice in Westfield: whole-person care, from hormone and gut health to natural-looking aesthetic […]

Where One Brand Session’s Content Actually Landed

Brand

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