Here you’ll find brand session highlights and educational content for photographers, videographers, and business owners.
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Polished brand photos are great. But a well-planned brand session? That’s your monthly content guide! If you’ve been staring at your camera roll wondering what to post or recycling the same two photos because you’re not sure how to use the rest of your gallery…this is for you. Because the real power of a brand […]
I’m guessing you have a website and have used it to grow your business: a place to share your services, let people learn about what you do, and give them a way to reach out and connect with you. But here’s a question to address this month: when was the last time you actually looked […]
If growing your business and getting in front of the right people is a priority this year, you’re already thinking about the right things. But I also know that with that intention comes a whole lot of noise. Should you be on TikTok? Is SEO still worth it? Do you need to be posting Reels […]
One of my favorite parts of brand photography is getting to walk alongside businesses as they grow, not just capturing a single moment, but documenting evolution. That’s exactly what this Indianapolis brand photography case study with The Color Coordinator represents. Watching Elizabeth grow from a one-woman brand into a thriving, franchising business has been such […]
AI feels like a big topic right now, especially for small business owners who already have a lot on their plates! But here’s the good news: it doesn’t have to be overwhelming, and you don’t need to know every tool or understand every update. You can start simple (but you just need to start!). Remember […]
Getting your brand photos (and videos!) back is exciting. You open your gallery and suddenly you have 30+ beautiful images that feel like you. Confident. Polished. Elevated. And then comes the very real question: now what do I actually do with all of these? If you’ve ever felt overwhelmed after receiving your brand gallery, you’re […]
Everywhere you look, AI seems to be the topic of the year. I was reminded of this recently in Vegas. My husband and I had a work trip there, and while I was photographing the event, I noticed every corner of the conference was filled with AI messaging: vendors showcasing new tech, giant screens advertising […]
If there’s one thing I’m confident we’re going to see more of in 2026, it’s this: connection as one of the biggest marketing trends for small businesses. We’re coming out of seasons where everything felt polished, curated, and a little too put-together. But now, people want real! They want to see the face behind the […]
As I look back on 2025, I’m walking away with so much gratitude: for my clients, for the work I get to do every day as an Indianapolis brand photographer, and for the personal growth that shaped this past year. It was full, stretching, creative, and meaningful in ways I didn’t expect. And as a […]
You’ve maybe heard the phrase, “You never get a second chance at a first impression.” But in today’s online world, where people make decisions quickly and often based on a quick glance, that first impression matters more than ever. And for most businesses, that first moment happens through visuals long before someone ever speaks to […]
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