If you’re searching for personal brand photography in Indianapolis or wondering what kind of content actually helps your brand grow, you’re in the right place. If you’re a coach, creative, influencer, or service-based business owner, having the right set of images is key to building trust and showing up consistently!
Let’s be real: your brand is so much more than a headshot. It’s your story! Your energy! The way people FEEL when they land on your site or scroll through your Instagram. The way you show up both online and in person all plays a roles!
As someone who focuses on personal brand photography in Indianapolis, I work with female entrepreneurs, creatives, influencers, and small business owners who want more than just pretty pictures – they want visual content that feels like them. Images that tell their story with confidence, personality, and purpose.
Whether you’re prepping for a new launch, refreshing your website, or just ready to stop relying on outdated selfies (we’ve all been there!), here are the six must-have photos every business owner should have in their brand library.
1. Updated Headshots (That Actually Feel Like You)
Say goodbye to the stiff, corporate stuff. Your headshots should feel relaxed, confident, and real. These images are usually your first impression, so they should reflect your vibe, your energy, and how you want people to connect with your brand.
2. Lifestyle & Action Shots
Show yourself in your element. Whether you’re coaching a client, packaging orders, writing content, or sketching out your next big idea – action shots tell the story of what you do. Bonus: they’re super versatile across your site and social media.
3. Behind-the-Scenes Moments
People love seeing the magic behind the brand. Workspace setups, coffee-fueled brainstorms, team Zoom calls, creative messes – these more candid moments add personality and authenticity that invite people into your world.
4. Detail & Flat Lay Shots
Think: the tools of your trade. A camera lens, your go-to pen and notebook, a laptop and latte combo, or even brand props that speak to your aesthetic. These little details help create consistency in your visual storytelling and give you much more variety in your marketing and the images you have to pull from!
5. Social Media-Ready Images
Give yourself options. These are the shots with negative space for text overlays, promo graphics, or carousel posts. I always shoot a mix of vertical and horizontal so you can use them everywhere – from Reels covers to email marketing!
6. Personality-Driven Portraits
These are my favorite. The ones where you’re laughing mid-movement, looking thoughtful and grounded, or throwing on your signature lipstick with a wink. These shots let people see you, not just your business.
Ready to book your personal brand photography in Indianapolis?
The right photos can elevate your brand, build trust with your audience, and make showing up online feel so much easier (and more fun).
If you’re ready for a refresh, I’d love to create brand photos that bring your vision to life. I work with personal brands and business owners across Indianapolis and the Midwest—let’s make some magic.
If you’re ready to level up your content and put your brand’s best face forward, let’s connect! Click here and let’s start planning something magical for your next season of business.
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