How to Use Your Brand Photography + Brand Video Content

Congrats on investing in brand photography and brand videos for your based business! High-quality visual content is crucial in establishing a strong online presence and connecting with your target audience. Leveraging these assets effectively can amplify your brand’s message and drive engagement. This post will walk you through various ways to utilize your brand photos and videos across different marketing platforms, especially if you’re new to visual marketing.

Have questions? Shoot me a message to learn more about your own brand photography and brand video. If you ever need fresh content feel free to reach out to schedule a session!

Ways to Utilize Brand Photography + Brand Videos

a. Website & Blog

• Homepage:
  • Feature a prominent hero image or slider of images from your brand session.
  • Embed a brand video to instantly communicate your brand’s story or introduce your products/services.
• About Page:
  • Use photos to visually narrate your journey, team, or workspace.
  • This is an ideal location to host your longer brand video with audio!
• Product Pages:
  • Use videos and images to demonstrate product features, usage, or benefits.
• Blog Posts:
  • Incorporate relevant images to break up text and make content more engaging.
  • Share a blog post recapping your brand photo + video session!

b. Social Media

• Profile Pictures & Banners:
  • Ensure consistency across all platforms.
• Content Posts:
  • Share images showcasing your products, services, testimonials, or daily operations.
• Video Posts:
  • Share clips introducing yourself, showcasing products, or sharing customer testimonials.
• Live Sessions:
  • Host live Q&A sessions, product launches, or tutorials.
  • Platforms like Instagram and Facebook make it easy to host Live events.
• Stories & Highlights:
  • Use photos and videos for stories, reels, and similar content.
  • Add text and audio related to your service or product alongside your images.
  • Use highlights to categorize content for quick reference

c. Email Marketing

• Newsletters:
  • Incorporate images to make your emails visually appealing and to highlight key messages or promotions.
  • Embed videos to deliver engaging content directly to your subscribers’ inboxes.
• Promotional Emails:
  • Use photos to showcase new products, services, or special offers.

d. Print Materials

• Business Cards:
  • Use images or logo as a brand representation.
• Brochures & Flyers:
  • Incorporate images that align with your brand message and offerings.

e. Presentations & Webinars

• Introductory Videos:
  • Start presentations with a short video to grab attention and set the tone.
• Consistent Imagery:
  • Use brand photos through out your presentation for a cohesive look

Tips & Tricks

• Consistency is Key:
  • Maintain a consistent visual style across all platforms to reinforce brand recognition.
• Tell a Story:
  • Use photos and videos to tell a compelling brand story that resonates with your audience.
• Quality Over Quantity:
  • Focus on maintaining high-quality visuals that align with your brand rather than flooding platforms with content.
• Engage with Your Audience:
  • Encourage interaction by asking questions, seeking feedback, or hosting contests using your visuals.
• Stay Updated:
  • Regularly refresh your visual content to keep it relevant and engaging.

Social Media Advice

• Start Small:
  • Focus on 1-2 platforms where your target audience is most active.
• Plan & Schedule:
  • Use social media management tools to plan and schedule posts in advance.
• Engage & Interact:
  • Respond to comments, messages, and engage with other users to build a community around your brand.
• Monitor & Analyze:
  • Keep track of your social media performance using analytics tools and adjust your strategy accordingly.

Start sharing!

Utilizing brand photos and videos effectively can significantly enhance your visual brand marketing efforts as a business owner. By incorporating these assets across various platforms and following the provided tips and tricks, you can create a cohesive and engaging brand experience that resonates with your audience. Remember to reach out if you have any questions and my hope is you use your visual content as a powerful tool in building connections, establishing credibility, and driving business growth!