So you’ve decided it’s time to update the visuals for your brand (woo-hoo!).
Maybe your photos feel outdated, you’re showing up more online this year, or maybe your business has evolved and your visuals simply don’t reflect it anymore.
Once you decide it’s time to update your visuals, many business owners start researching Indianapolis brand photography options and quickly realize there are different types of sessions available.
“Which type of session should I book?” is a common question I get.
Many of my clients know they want photos that truly reflect their business and brand… but they’re not always sure which session will help them achieve that.
The truth is, the right choice depends on a few things: your business goals, your marketing plans for the year, and how you plan to use your photos.
Let’s walk through the two most common brand visual session services that I offer in Indianapolis so you can decide which one fits your business best!
What Is a Brand Session?
A brand session is designed to capture cohesive, strategic imagery that represents you and your business.
This goes far beyond a simple headshot!
Brand sessions include thoughtful pre-session planning so we can create visuals that align with your brand and marketing. That often includes a questionnaire, mood board, planning conversation, and guidance on styling and locations.
My most popular brand session package includes a few hours of shooting time and typically results in a gallery of around 60 images along with 15 short-form video clips you can use for social media.
The goal is to create a collection of visuals that fully represent your brand – not just one photo, but a library of content you can use across your website, marketing materials, and social platforms.
Who Is a Brand Session Best For?
Brand sessions are perfect for business owners who need more than a single headshot.
These sessions capture a full story of your business!
That might include:
• updated headshots
• behind-the-scenes moments
• you working with clients
• team interactions
• lifestyle images that reflect your brand personality
• visuals that highlight your products or services
When you walk away with a full brand gallery, it becomes much easier to show up consistently online because you have a collection of images ready to support your marketing.
Many of my clients also notice that when their visuals feel elevated and cohesive, it naturally attracts the type of clients they want to work with.
Brand sessions are ideal if you want visuals that support your marketing for the long haul.
What Is a Content Refresh Session?
A Content Refresh Session is a smaller, more streamlined option designed to give you updated visuals quickly.
This session still includes pre-session planning with a questionnaire and mood board so we can stay aligned with your brand. But the shoot itself is shorter and focused on capturing a mix of images and video clips for social media.
Content Refresh Sessions typically include around 30 brand images along with 10 short video clips that can easily be used for Reels, TikTok, or other social platforms.
These sessions are designed to help business owners quickly elevate their online presence with fresh content!
Who Is a Content Refresh Session Best For?
Content Refresh Sessions are great if you’re looking for updated visuals but don’t necessarily need a full brand library right now.
They can be a great fit if:
• your business is newer and you’re still refining your brand
• you primarily need content for social media
• you want to incorporate more video into your marketing
• you want a smaller, more focused investment
You’ll still walk away with high-quality images and video clips, just in a more condensed session.
For many business owners, this is the perfect way to refresh their content and show up more consistently online!
Either Way, You Walk Away With On-Brand Visuals
Whether you choose a full brand session or a content refresh session, the goal is the same!
You’ll walk away with visuals that reflect you, your business, and the experience you create for your clients.
Your photos should feel authentic to your brand and give potential clients a clear sense of what it’s like to work with you.
That’s exactly what we focus on during every session.
Ready to Get Started With Updated Photos and Video?
If you’re ready to refresh your brand visuals this year, I’d love to help!
You can learn more about my Indianapolis brand photography sessions here, or reach out through my contact form if you’re curious about scheduling a Content Refresh Session.
Together we’ll figure out which option fits your business best and create visuals that support your brand and marketing all year long.
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