So On Brand, Episode 1
TL;DR
- So On Brand is a show about branding and how your business shows up, made for women running their own businesses.
- New episodes come out on Tuesdays and cover brand content, AI, branded experiences, being on camera and networking.
- I’m featuring businesses from Indianapolis and around the Midwest, and you can raise your hand for a spot.
“Oh my gosh, that’s so on brand.” We say it about people, items, events and places, any time something fits so completely it couldn’t belong to anyone else. That phrase became the name of my new show! If you’ve been looking for a branding podcast for women business owners, pull up a chair.
In this episode
- [00:07] What “so on brand” means
- [00:51] Who the show is for
- [01:20] What’s coming this season
- [02:20] Why this is the right season for a podcast
- [03:32] Branding shows up everywhere
- [04:05] How to get your business featured
- [04:57] The free AI search checklist
What “so on brand” means for your business
If you own a business, you already have a brand. It’s what people say about you after you leave a room, and the feeling you bring when you provide a service or sell a product. This show is about helping that brand show up in an intentional, thoughtful way.
Who this show is for
You don’t have to be a photographer or a creative to get something out of it. The show is for anyone interested in business, marketing and building a brand, and especially for women like me who are running a business and showing up online while caring for our families. It’s for those of us who’ve outgrown doing it all ourselves but still want creativity and thoughtfulness behind the scenes.
What’s coming this season
- A brand content session. What it covers, and why certain photos might never see the light of day. Listen to Episode 2
- Buying back time with AI. What it looks like in my real life, and how to use it while keeping your creativity and your clients’ trust. Listen to Episode 3
- Branded experiences in New York City. The branded experiences I got to see (and join in on) during my trip. Listen to Episode 4
- What to do with your hands on camera.
- A guide to networking.
- Where I draw the line with AI. (These last three are coming later this season.)
Why this is the right season for a podcast
I launched a podcast once before, but it wasn’t the right season of my life. There weren’t enough hours in the day, and I had a baby at the time.
What’s different now is part of the point of the show. AI and the systems I’ve put in place help me grow my brand while keeping my quality of life. AI lives in the planning and prep corners of my business, so work I couldn’t get to before now gets done in the pockets of time I have. (It helps that my kids are a little older now, too.)
Short episodes, every Tuesday
New episodes come out on Tuesdays, and I’m hoping they’re long enough to teach you something and short enough to finish on a school run. I also finally have a new space to record! I created a studio office out in my garage, and I’m hoping it gives me some quiet from the craziness inside my house.
Branding shows up everywhere
Branding has gotten to be that thing I see everywhere I go, from vacations and work events to conferences and concerts. I want to explore the ways marketing and branding show up out in the world, and what you can take away from the businesses around you.
Want your business featured on So On Brand?
I plan to feature business owners from Indianapolis and around the Midwest, and I would love to feature your brand! If you’d like me to chat about your business on the show, reach out on my website.
Grab the free AI search checklist
I have a free AI search checklist on my website. It’s a quick, simple guide to help small businesses like yours show up when someone asks ChatGPT or Claude for a recommendation in your space. My book club friends have been loving it, and I’d love for you to use it too. Grab the free AI search checklist here.
Where to go from here
Episodes 2 through 4 are already out, so you have a little binge waiting. Start with Episode 2, then grab the AI search checklist. If you’ve been wanting a branding podcast for women business owners who are juggling it all, I’m so glad you’re here! Come say hi on Instagram and tell me which episode you’re most excited about.
Frequently asked questions
What is AI search?
It’s when someone asks an AI assistant like ChatGPT or Claude a question and gets a written answer, often with specific recommendations.
How is AI search different from a Google search?
A traditional search shows a list of ranked web pages. An AI assistant pulls information together and answers in its own words, sometimes naming specific businesses.
What is a brand content session?
It’s a planned photo and/or video session built around your business, so you have content for your website, social media and marketing. Episode 2 walks through what one covers.
Resources mentioned
Listen and subscribe
Catch every episode on Apple Podcasts, Spotify or Acast, or find every episode and its show notes at SoonBrand.com. Come say hi on Instagram at @kelliwhitecreative (that’s Kelli with an i).
Want help making sure your business shows up so on brand? Let’s plan your content.
Kelli White is an Indianapolis-based strategic content partner for women-owned businesses across the northside, including Carmel, Fishers, Westfield, Noblesville and Zionsville. She creates photo, video and content strategy that helps businesses show up consistently, and So On Brand is her podcast about brands and the businesses behind them.
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