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A recommendable brand is one people trust before they ever reach out and remember long after they do. In Episode 10 of So On Brand, I walk through the four checks I run on my own business. You can try every one of them this week, and there’s a rule near the end you’ll still remember while you’re dri
This week, I walked through my small business tech stack, grouped by the job each tool does, with the AI tools one at a time. I’m not here to sell you on anything. There’s one affiliate link, and the rest are tools I’ve enjoyed over 10 years in business. Take the ideas that fit how you work.
I studied event management in college, grew up around corporate events at my parents’ family fun center, and interned in the sports world with the NFL Combine. After that I worked for conferences, including the Clickin’ Moms Conference and Click Away, and I have spoken at plenty of photography confe
AI is a big, complicated topic, and I don’t want to be naive about the downsides for our world and the creative community. As a business owner and a parent, though, I’d rather be informed and use my time well. In this episode, I shared how I use AI to buy back time in my actual week, plus the CORE f
“Oh my gosh, that’s so on brand.” We say it about people, items, events and places, any time something fits so completely it couldn’t belong to anyone else. That phrase became the name of my new show! If you’ve been looking for a branding podcast for women business owners, pull up a chair.
A couple of sentences come up when someone reaches out about brand photos. One is “I need to lose a few pounds.” The other is “I’ll book once my business feels more established.” I understand every side of that, because I care how I show up too. So this episode is about how to feel confident on came
Not long ago, my book club got so far off topic that I couldn’t tell you how our conversation about the actual book ended. Somebody asked how people are finding businesses now, and whether everyone just asks AI who to hire. I went home and started building tools to help. This episode covers four fre
The brands that stood out to me in New York made a lot of small, deliberate choices so every touchpoint felt connected. Here are six brand experiences from my September trip and how you can apply each one to your own small business.
I tried this once before. A few years ago I started a podcast, published a handful of episodes, and then set it down. I had the ideas and the gear and a name I liked. What I didn’t have was the capacity, and every episode cost more than that season of my business had to […]
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