Welcome to Episode 2 of the She Learns Video Podcast. In this episode we talk about boosting your brand with video. We chat strategies to help you stand out as a business owner and cover how to make video work for your brand, the various forms of video, and where to repurpose content along with some ideas and prompts for creating your own video content.
Links:
Website: www.shelearnsvideo.com
30 Reels in 30 Minutes Planner: www.shelearnsvideo.com
YouTube: www.youtube.com/shelearnsvideo
Full Transcript:
All right. Welcome back to the second episode of She Learns Video. This week we are going to chat about a topic that is near and dear to my heart. As both a brand photographer and videographer, we’re going to be chatting about utilizing video to boost your brand and help you stand out as a business owner.
This can be perfect for anyone looking to create their own brand content, or if you’re like me, someone who creates visual content for other business owners for a living, I think it will help you serving them as well.
Today we’ll cover how to make video work for your brand, the various forms of video, and where to repurpose content along with some ideas and prompts for creating your own video content.
First up, how to make video work for your brand. So if you’re new to video and maybe a little hesitant to get started, knowing how you can make video work in a way that feels natural and comfortable is very, very important.
I feel like the first step in creating any content for a business or brand is knowing who you serve, who are you talking to, and who are you targeting? With this video content, we decide this with our website design and our copy on the page, but it’s something to consider when you start recording videos.
I know the popular prompt for many people is to think of that one person. Maybe it’s a client or a friend, someone who can benefit from your content and try to speak directly to them, like visualize them in your mind, because I feel like that makes it so much easier when you’re trying to make sure you’re coming off genuine and authentic.
This will help you to be more relaxed and more easily to connect with your audience.
All right. Next up, we want to think about not only who you are talking to, but what are we really trying to accomplish. Where should this video content be sending your audience? Are you looking for new clients, trying to serve the clients that you have, trying to sell something? Having this end goal in mind has helped me when I feel stuck or I start to get really overwhelmed.
It could honestly be as simple as trying to connect with your audience or potential clients. You don’t necessarily have to have a full on strategy for every time you get on your phone and hit record or maybe do an Instagram story, but having content that’s going to resonate with your ideal audience and drive them towards the goals you’re trying to reach in your business is very important.
As you start to create this content, you wanna make sure you’re keeping your brand voice in mind, and it should continue throughout all of your video content. Ideally, this will work perfectly if your business is also a personal brand or you are the face of it. But if you have a team, make sure everyone is on the same page when it comes to the messaging behind your brand. And as you’re creating, how everyone is utilizing that message. I think with brand voice, you really need to try to be yourself. Something I am continuing to work on every day because your content may be valuable, but if you aren’t being authentic, it rarely helps you in building and connecting with an audience.
The other thing I really encourage, and I know this can be intimidating, especially at first if you’re new to video, but that is to show up and to show your face on screen. When I go to invest in someone, I wanna know, you know, what they look like, how they engage in conversation, and really build that connection with them before I hit purchase.
We have such an opportunity to show up instantly with a phone in our pocket. So don’t overthink this and just hit record.
Next up you may be thinking, okay, so what should I share? In being representative of your brand, you need to think about what makes sense to be sharing, what type of content’s going to help you grow your business, and then what type of content do you really want to share about finding a way to make these kind of overlap and connect, I think is the sweet spot.
For example, if you’re a family photographer, your ideal client is going to be moms, women. So sharing your personal side might include things like day to day with your family or beauty products you love, travel, showing places that you go and enjoy with your family or your spouse.
These are things that, while they may seem like. Personal things that nobody’s really gonna care about actually give you the ability to connect with an audience on a different level outside of just photography. And then that way when they’re thinking, oh, I need a photographer. You are the first person that comes to their mind because they’ve already connected with you,
you know, she likes the same makeup that I like, or she’s been to the same city that I’ve been to. These are things that really help you to develop a relationship online without ever even really meeting people in person.
The other thing I want you to consider is it’s not only what you share, it’s when you share, and I think this is something that should really be strongly considered. Consistency is key. One thing I know for sure is that you need to be sharing consistently with your video content. For me and every busy mom out there, I think this is the biggest challenge.
If you’re anything like I am, you probably rarely have time to take a shower without even being interrupted. So the idea of making consistent video content or consistent content of any type can seem really, really daunting.
Honestly, consistency could be its own podcast episode, but for now, I really encourage you, and something that has worked well for me is to pick a place that I want to show up and to continue to do it regularly. Maybe that’s Instagram stories, something that’s been super easy for me to utilize on a daily, weekly basis.
Maybe this is TikTok YouTube. Just pick one that you feel is the easiest for you and something that you can commit to. Consistent content.
Next up, I wanted to remind you and maybe share something new about the various forms of video content that are out there. I know we are very bogged down with the amount of short form social content that we’re seeing on our phones, whether you’re on Instagram or TikTok. I know it’s easy to get lost in scrolling through the reels, but I want to remind you that there’s so many opportunities beyond this when it comes to creating video.
A space I feel like often gets overlooked especially for business owners, that would be long form content. So this is going to be creating content that then gets hosted on YouTube, maybe Vimeo or your website. YouTube is fabulous for s e o. They are owned by Google. If you didn’t already know that they come up when you search for anything.
YouTube videos tend to pop up at the top of the search, so it’s great no matter what type of business you’re in. If you are making video content, find a way to get it hosted and published over on YouTube in order to increase that search engine optimization.
Using your website is also a really great location to host video content. I have done the research and what it shows is that when you have video content on your website, people are much more likely to stay on your website longer in order to watch and consume that video. Whereas if it was just photos, they may click away more quickly.
Video content with long form can be educational. It can be informative if you’re writing blog posts. Long form content is a great way to repurpose those blog posts into videos.
The other thing you can do is share more about you content. This is great again for going on your website, maybe on your about page, show some behind the scenes of your business, or share the story behind your business. This is an opportunity for you to connect with potential clients and customers, and having this on your website gives you the opportunity to get people to stay on the website longer and hopefully convert them into a client.
If you’re a photographer and you’re creating films for your clients, this would be long form content. For the most part. A lot of the films I create are about me videos that my clients can then host on their website. I work with a lot of different brands and business owners, and we are creating opportunities to share their story on their website, which can then be repurposed into short form content.
So I’m kind of starting with that long form space and moving into short form so that they’re getting the opportunity to repurpose this as much as possible and get the most value out of that film that we’re creating.
Next up is short form content. So social media, we all know short form content. I don’t claim to be a social media expert, but the few places, if you didn’t know already, you can be hosting some great short form video would be Instagram reels, TikTok, Instagram stories, YouTube shorts, which is essentially like reels, but on YouTube.
That’s an opportunity again to get back on YouTube, posting over there video pins on Pinterest. These are, in my experience, a really cool opportunity if you are on Pinterest, especially if you’re a wedding vendor. I know that a lot of people go there to continue to brainstorm and mood board their weddings. I think this is a great opportunity to put video content on Pinterest because in my experience, they perform very well and it’s an opportunity that I think maybe a lot of people don’t know about.
The other type of short form video that maybe is less common and not necessarily on social, is creating communication with your clients. So this could be Loom videos. Vimeo has a screen record tool. I know I utilize my Mac for a lot of screen record opportunities, but this can be a really helpful way to connect with your clients, communicate with them, and really can avoid a lot of back and forth emails or phone calls, which, if you’re a millennial like me, you don’t wanna hop on a phone call anymore than you have to.
Make sure you’re keeping short form, quick, easy, and casual. It can still be informative and helpful, but make sure that it’s not overly polished or looks like something that you’re putting up a huge production for because again, this is short. It needs to build connection. And I remind myself all the time, don’t overthink this with short form. I really like to remember to just ship it, get the content out the door.
Okay? So now you have a lot of ideas on the type of content you can create and hopefully some inspiration for what to share and when to share it. I wanna leave you with some ideas and prompts for creating your own video content. For this, I encourage you to go over to she learns video.com and you can download my 30 reels in 30 minutes. Planner. It has ideas for 30 pieces of content that you can brainstorm in 30 minutes. These are quick, actionable things that you can come up with and be sharing right away.
As the title says, these can be made into Instagram reels, but they can also be made into TikTok videos, YouTube shorts, and you can use many of the ideas to repurpose and create your own long form content.
All right, so that is it for this week. I challenge you to share one new piece of video content and tag me over on Instagram at She Learns video. Thank you so much for listening, and we’ll be back soon with more.
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