Brand
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You have the business idea. You have the passion. You might even have your first few clients lined up. But when you sit down to think about how you’ll actually show up online consistently, the overwhelm hits fast. After nearly ten years in business, I’ve watched tons of entrepreneurs launch all types of businesses with […]
You know that sinking feeling when it’s Tuesday and you haven’t posted since Friday, and you’re scrolling through your camera roll hoping something decent will magically appear? Or when you stare at your Instagram drafts folder that’s completely empty… again? Here’s what I learned during my recent break from social media: your Instagram feels inconsistent […]
My high school friends decided over dinner in February that “We should all do the Mini Marathon!”. I quickly said yes, as I have always wanted to do the race, but haven’t made it happen. So before I could overthink it, I jumped in. Just like that, I was committed to 13.1 miles through downtown […]
Updating your brand visuals isn’t just about having beautiful photos.
A true brand refresh is about what those visuals do for your business!
Over the years, I’ve seen firsthand how updated brand imagery can shift the way a business shows up online. Clients start feeling more confident, their websites feel more aligned with the services they offer, and their social media begins to connect with the people they actually want to work with.
When most people think about updating their photos for their business, the first thing that comes to mind is their headshot. And that makes sense! Your headshot shows up everywhere: your LinkedIn profile, your website, speaking bios, social media, email signatures, and more. It’s often the very first visual someone sees when they come across […]
I’ve heard these five phrases as an Indianapolis brand photographer so many times I could recite them in my sleep: “I just need to lose a few pounds first.” “Once my business feels more established.” “When I’m more confident.” “After I figure out my brand.” “Maybe next quarter.” Every single week, I hear from incredible […]
I’m guessing you have a website and have used it to grow your business: a place to share your services, let people learn about what you do, and give them a way to reach out and connect with you. But here’s a question to address this month: when was the last time you actually looked […]
If growing your business and getting in front of the right people is a priority this year, you’re already thinking about the right things. But I also know that with that intention comes a whole lot of noise. Should you be on TikTok? Is SEO still worth it? Do you need to be posting Reels […]
One of my favorite parts of brand photography is getting to walk alongside businesses as they grow, not just capturing a single moment, but documenting evolution. That’s exactly what this Indianapolis brand photography case study with The Color Coordinator represents. Watching Elizabeth grow from a one-woman brand into a thriving, franchising business has been such […]
Getting your brand photos (and videos!) back is exciting. You open your gallery and suddenly you have 30+ beautiful images that feel like you. Confident. Polished. Elevated. And then comes the very real question: now what do I actually do with all of these? If you’ve ever felt overwhelmed after receiving your brand gallery, you’re […]
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