Brand
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When most people think about updating their photos for their business, the first thing that comes to mind is their headshot. And that makes sense! Your headshot shows up everywhere: your LinkedIn profile, your website, speaking bios, social media, email signatures, and more. It’s often the very first visual someone sees when they come across […]
I’m guessing you have a website and have used it to grow your business: a place to share your services, let people learn about what you do, and give them a way to reach out and connect with you. But here’s a question to address this month: when was the last time you actually looked […]
If growing your business and getting in front of the right people is a priority this year, you’re already thinking about the right things. But I also know that with that intention comes a whole lot of noise. Should you be on TikTok? Is SEO still worth it? Do you need to be posting Reels […]
One of my favorite parts of brand photography is getting to walk alongside businesses as they grow, not just capturing a single moment, but documenting evolution. That’s exactly what this Indianapolis brand photography case study with The Color Coordinator represents. Watching Elizabeth grow from a one-woman brand into a thriving, franchising business has been such […]
If there’s one thing I’m confident we’re going to see more of in 2026, it’s this: connection as one of the biggest marketing trends for small businesses. We’re coming out of seasons where everything felt polished, curated, and a little too put-together. But now, people want real! They want to see the face behind the […]
As I look back on 2025, I’m walking away with so much gratitude: for my clients, for the work I get to do every day as an Indianapolis brand photographer, and for the personal growth that shaped this past year. It was full, stretching, creative, and meaningful in ways I didn’t expect. And as a […]
You’ve maybe heard the phrase, “You never get a second chance at a first impression.” But in today’s online world, where people make decisions quickly and often based on a quick glance, that first impression matters more than ever. And for most businesses, that first moment happens through visuals long before someone ever speaks to […]
I didn’t expect a Disney cruise to spark ideas for my business. In fact, I intentionally left my laptop at home. But even while I was soaking up the sun with my family, my business brain kept nudging me with the same thought over and over: Disney is the world’s best brand storyteller. And there’s […]
Are you curious what we can actually capture in a short brand mini session? While the word mini might make you think of a limited experience, there’s actually so much variety packed into these shoots. They’re so much more than headshots! Think of it as your business highlight reel: quick, simple, but full of personality. […]
Think of your brand photos like your website or your wardrobe. What fit perfectly last year might not reflect you now. Read that again! Your business isn’t static, and your visuals shouldn’t be either. Every year, our businesses evolve. We refine our offers, shift our audience, and grow our teams. We make big moves that […]
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