Brand
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My high school friends decided over dinner in February that “We should all do the Mini Marathon!”. I quickly said yes, as I have always wanted to do the race, but haven’t made it happen. So before I could overthink it, I jumped in. Just like that, I was committed to 13.1 miles through downtown […]
So you’ve decided it’s time to update the visuals for your brand (woo-hoo!). Maybe your photos feel outdated, you’re showing up more online this year, or maybe your business has evolved and your visuals simply don’t reflect it anymore. Once you decide it’s time to update your visuals, many business owners start researching Indianapolis brand […]
When most people think about updating their photos for their business, the first thing that comes to mind is their headshot. And that makes sense! Your headshot shows up everywhere: your LinkedIn profile, your website, speaking bios, social media, email signatures, and more. It’s often the very first visual someone sees when they come across […]
I’ve heard these five phrases as an Indianapolis brand photographer so many times I could recite them in my sleep: “I just need to lose a few pounds first.” “Once my business feels more established.” “When I’m more confident.” “After I figure out my brand.” “Maybe next quarter.” Every single week, I hear from incredible […]
If growing your business and getting in front of the right people is a priority this year, you’re already thinking about the right things. But I also know that with that intention comes a whole lot of noise. Should you be on TikTok? Is SEO still worth it? Do you need to be posting Reels […]
One of my favorite parts of brand photography is getting to walk alongside businesses as they grow, not just capturing a single moment, but documenting evolution. That’s exactly what this Indianapolis brand photography case study with The Color Coordinator represents. Watching Elizabeth grow from a one-woman brand into a thriving, franchising business has been such […]
Getting your brand photos (and videos!) back is exciting. You open your gallery and suddenly you have 30+ beautiful images that feel like you. Confident. Polished. Elevated. And then comes the very real question: now what do I actually do with all of these? If you’ve ever felt overwhelmed after receiving your brand gallery, you’re […]
If there’s one thing I’m confident we’re going to see more of in 2026, it’s this: connection as one of the biggest marketing trends for small businesses. We’re coming out of seasons where everything felt polished, curated, and a little too put-together. But now, people want real! They want to see the face behind the […]
As I look back on 2025, I’m walking away with so much gratitude: for my clients, for the work I get to do every day as an Indianapolis brand photographer, and for the personal growth that shaped this past year. It was full, stretching, creative, and meaningful in ways I didn’t expect. And as a […]
You’ve maybe heard the phrase, “You never get a second chance at a first impression.” But in today’s online world, where people make decisions quickly and often based on a quick glance, that first impression matters more than ever. And for most businesses, that first moment happens through visuals long before someone ever speaks to […]
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