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TL;DR Most business owners have a couple of nice written reviews sitting on their website doing absolutely nothing. They’re real, they’re kind, and they blend into the page like wallpaper. Nobody stops to read them, because everyone knows a business only posts the good ones. Here’s my take: a written review is fine, but a […]

Why Video Testimonials Beat Written Reviews

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You know that feeling when you finish a brand session and realize you have 800 photos to cull through? Or when you are staring at a blank email draft, trying to explain your process to a potential client for the hundredth time this month? That used to eat up entire afternoons for me, but recently […]

How I Use AI Tools for My Photography Business (Without Losing the Human Touch)

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Preparing your business for a break

You know that sinking feeling when it’s Tuesday and you haven’t posted since Friday, and you’re scrolling through your camera roll hoping something decent will magically appear? Or when you stare at your Instagram drafts folder that’s completely empty… again? Here’s what I learned during my recent break from social media: your Instagram feels inconsistent […]

The Real Reason Your Instagram Feels Inconsistent (It’s Not What You’re Posting)

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So you’ve decided it’s time to update the visuals for your brand (woo-hoo!). Maybe your photos feel outdated, you’re showing up more online this year, or maybe your business has evolved and your visuals simply don’t reflect it anymore. Once you decide it’s time to update your visuals, many business owners start researching Indianapolis brand […]

Indianapolis content session brand photography day outake

When most people think about updating their photos for their business, the first thing that comes to mind is their headshot. And that makes sense! Your headshot shows up everywhere: your LinkedIn profile, your website, speaking bios, social media, email signatures, and more. It’s often the very first visual someone sees when they come across […]

Why Your Headshot Might Be Costing You Clients

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Modern indianapolis headshot session

Polished brand photos are great. But a well-planned brand session? That’s your monthly content guide! If you’ve been staring at your camera roll wondering what to post or recycling the same two photos because you’re not sure how to use the rest of your gallery…this is for you. Because the real power of a brand […]

How to Easily Post Your Brand Photos on Social Media (AI Content Plan System for Small Businesses)

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small business owner planning social media posts

I’m guessing you have a website and have used it to grow your business: a place to share your services, let people learn about what you do, and give them a way to reach out and connect with you. But here’s a question to address this month: when was the last time you actually looked […]

brand photography for small business website in Indianapolis

If growing your business and getting in front of the right people is a priority this year, you’re already thinking about the right things. But I also know that with that intention comes a whole lot of noise. Should you be on TikTok? Is SEO still worth it? Do you need to be posting Reels […]

Overwhelmed by Marketing Trends? Focus on These Three 3 Things Instead

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Kelli's tech set up to research marketing trends

Let me guess. You finally have great, on-brand photos for your business… but posting on Instagram still feels like this: You open the app. You overthink every word. You close the app and tell yourself you’ll post later. We’ve all been there. But as we head into 2026, AI has officially become part of the […]

AI Prompts for Instagram: How to Plan and Write Content That Actually Gets Posted in 2026

Education

AI feels like a big topic right now, especially for small business owners who already have a lot on their plates! But here’s the good news: it doesn’t have to be overwhelming, and you don’t need to know every tool or understand every update. You can start simple (but you just need to start!). Remember […]

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