Brand
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A recommendable brand is one people trust before they ever reach out and remember long after they do. In Episode 10 of So On Brand, I walk through the four checks I run on my own business. You can try every one of them this week, and there’s a rule near the end you’ll still remember while you’re dri
I studied event management in college, grew up around corporate events at my parents’ family fun center, and interned in the sports world with the NFL Combine. After that I worked for conferences, including the Clickin’ Moms Conference and Click Away, and I have spoken at plenty of photography confe
On this episode, I talked about making the most of the content from a brand session. For anyone new here, I’m a photographer and videographer in Indianapolis working mostly with brands. If you’ve been wondering how to plan a brand photoshoot so the images keep working long after your gallery is deli
“Oh my gosh, that’s so on brand.” We say it about people, items, events and places, any time something fits so completely it couldn’t belong to anyone else. That phrase became the name of my new show! If you’ve been looking for a branding podcast for women business owners, pull up a chair.
The brands that stood out to me in New York made a lot of small, deliberate choices so every touchpoint felt connected. Here are six brand experiences from my September trip and how you can apply each one to your own small business.
How to Use Your Brand Photos + Examples TL;DR I can tell you brand photos should work harder for your business, or I can just show you the receipts. Let’s do receipts! Solid Wellness and Aesthetics is a functional wellness and aesthetics practice in Westfield: whole-person care, from hormone and gut health to natural-looking aesthetic […]
I tried this once before. A few years ago I started a podcast, published a handful of episodes, and then set it down. I had the ideas and the gear and a name I liked. What I didn’t have was the capacity, and every episode cost more than that season of my business had to […]
Getting Started with AI It started coming up between setups. A client would be changing into her third look of the day and ask, half-joking, whether she was supposed to be using AI yet. Then another one asked. Then another. The funny part is that by the time those conversations started, AI had already been […]
TL;DR Someone asked me at a networking event what I do, and when I mentioned brand photography, she nodded politely and said, “So… headshots?” It’s the most common mix-up in my world, and it’s worth untangling, because the two solve different problems at different price points. So, plainly: brand photography is professional photo and video […]
Almost nobody around Indianapolis publishes pricing for this kind of work, and I’ve never really loved that about the industry. You’re trying to budget and the answer everywhere is “inquire for pricing.” So here’s my actual answer, with real numbers behind it! The short answer (The longer one is right below, and it’s the part […]
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