Brand
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I have been talking about, and thinking about, content batching for small business and strategies I can use for as long as I can remember. And for years, I was kind of doing the exact opposite for my own business. Back in February I hit a turning point. Not a super intentional one — just […]
I finished my first AI video workflow project last month and I’m still thinking about it — not because it was complicated, but because it solved a problem I see constantly and never quite knew how to address. TomKat Stitchery is an online sewing education brand based in Carmel. They had shelves of long-form video […]
Your content day is two weeks away and you’re standing in your closet at 10 PM, second-guessing every piece of clothing you own. Sound familiar? Most business owners spend more time worrying about what to wear for brand photos, than they do planning how they’ll actually use the content afterward. Here’s what I wish every […]
You have the business idea. You have the passion. You might even have your first few clients lined up. But when you sit down to think about how you’ll actually show up online consistently, the overwhelm hits fast. After nearly ten years in business, I’ve watched tons of entrepreneurs launch all types of businesses with […]
You know that sinking feeling when it’s Tuesday and you haven’t posted since Friday, and you’re scrolling through your camera roll hoping something decent will magically appear? Or when you stare at your Instagram drafts folder that’s completely empty… again? Here’s what I learned during my recent break from social media: your Instagram feels inconsistent […]
My high school friends decided over dinner in February that “We should all do the Mini Marathon!”. I quickly said yes, as I have always wanted to do the race, but haven’t made it happen. So before I could overthink it, I jumped in. Just like that, I was committed to 13.1 miles through downtown […]
Updating your brand visuals isn’t just about having beautiful photos.
A true brand refresh is about what those visuals do for your business!
Over the years, I’ve seen firsthand how updated brand imagery can shift the way a business shows up online. Clients start feeling more confident, their websites feel more aligned with the services they offer, and their social media begins to connect with the people they actually want to work with.
So you’ve decided it’s time to update the visuals for your brand (woo-hoo!). Maybe your photos feel outdated, you’re showing up more online this year, or maybe your business has evolved and your visuals simply don’t reflect it anymore. Once you decide it’s time to update your visuals, many business owners start researching Indianapolis brand […]
When most people think about updating their photos for their business, the first thing that comes to mind is their headshot. And that makes sense! Your headshot shows up everywhere: your LinkedIn profile, your website, speaking bios, social media, email signatures, and more. It’s often the very first visual someone sees when they come across […]
I’ve heard these five phrases as an Indianapolis brand photographer so many times I could recite them in my sleep: “I just need to lose a few pounds first.” “Once my business feels more established.” “When I’m more confident.” “After I figure out my brand.” “Maybe next quarter.” Every single week, I hear from incredible […]
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