Brand
read post
Getting Started with AI It started coming up between setups. A client would be changing into her third look of the day and ask, half-joking, whether she was supposed to be using AI yet. Then another one asked. Then another. The funny part is that by the time those conversations started, AI had already been […]
Almost nobody around Indianapolis publishes pricing for this kind of work, and I’ve never really loved that about the industry. You’re trying to budget and the answer everywhere is “inquire for pricing.” So here’s my actual answer, with real numbers behind it! The short answer (The longer one is right below, and it’s the part […]
Let me open with something you might not expect from a photographer: AI image generators are good now. Really good. As of this summer, you can type a few sentences into a free tool and get back a polished, professional-looking headshot of someone who looks a whole lot like you. I’ve tested them. Some results […]
TL;DR Most business owners have a couple of nice written reviews sitting on their website doing absolutely nothing. They’re real, they’re kind, and they blend into the page like wallpaper. Nobody stops to read them, because everyone knows a business only posts the good ones. Here’s my take: a written review is fine, but a […]
A lot of business owners get stuck on one question before they ever reach out: where would we even shoot? They don’t have a sleek storefront. Their office is fine but not photogenic. And in their head, brand photos happen on some perfect set they don’t have access to. So the project stalls. Not because […]
“What exactly happens behind the scenes at brand photography sessions?” I get this question almost weekly, usually followed by some version of “I just need a few photos” or “how long does it take?” The honest answer? Way more planning happens before we ever pick up a camera, and way more content gets created than […]
I have been talking about, and thinking about, content batching for small business and strategies I can use for as long as I can remember. And for years, I was kind of doing the exact opposite for my own business. Back in February I hit a turning point. Not a super intentional one — just […]
You know you need professional images for your business. The question is: do you book a quick headshot session or invest in something bigger? Most business owners start with headshots because they seem straightforward. One polished photo for LinkedIn, maybe another for your website bio. Check the box, move on. But three months later, you […]
I finished my first AI video workflow project last month and I’m still thinking about it — not because it was complicated, but because it solved a problem I see constantly and never quite knew how to address. TomKat Stitchery is an online sewing education brand based in Carmel. They had shelves of long-form video […]
Your content day is two weeks away and you’re standing in your closet at 10 PM, second-guessing every piece of clothing you own. Sound familiar? Most business owners spend more time worrying about what to wear for brand photos, than they do planning how they’ll actually use the content afterward. Here’s what I wish every […]
Your guide to quickly creating and sharing valuable short form video content.
Socialize