Brand
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I’m guessing you have a website and have used it to grow your business: a place to share your services, let people learn about what you do, and give them a way to reach out and connect with you. But here’s a question to address this month: when was the last time you actually looked […]
One of my favorite parts of brand photography is getting to walk alongside businesses as they grow, not just capturing a single moment, but documenting evolution. That’s exactly what this Indianapolis brand photography case study with The Color Coordinator represents. Watching Elizabeth grow from a one-woman brand into a thriving, franchising business has been such […]
Getting your brand photos (and videos!) back is exciting. You open your gallery and suddenly you have 30+ beautiful images that feel like you. Confident. Polished. Elevated. And then comes the very real question: now what do I actually do with all of these? If you’ve ever felt overwhelmed after receiving your brand gallery, you’re […]
If there’s one thing I’m confident we’re going to see more of in 2026, it’s this: connection as one of the biggest marketing trends for small businesses. We’re coming out of seasons where everything felt polished, curated, and a little too put-together. But now, people want real! They want to see the face behind the […]
You’ve maybe heard the phrase, “You never get a second chance at a first impression.” But in today’s online world, where people make decisions quickly and often based on a quick glance, that first impression matters more than ever. And for most businesses, that first moment happens through visuals long before someone ever speaks to […]
I didn’t expect a Disney cruise to spark ideas for my business. In fact, I intentionally left my laptop at home. But even while I was soaking up the sun with my family, my business brain kept nudging me with the same thought over and over: Disney is the world’s best brand storyteller. And there’s […]
Are you curious what we can actually capture in a short brand mini session? While the word mini might make you think of a limited experience, there’s actually so much variety packed into these shoots. They’re so much more than headshots! Think of it as your business highlight reel: quick, simple, but full of personality. […]
Think of your brand photos like your website or your wardrobe. What fit perfectly last year might not reflect you now. Read that again! Your business isn’t static, and your visuals shouldn’t be either. Every year, our businesses evolve. We refine our offers, shift our audience, and grow our teams. We make big moves that […]
If you’ve ever caught yourself saying, “I’ll book brand photos after the holidays,” “once things slow down,” or “after this launch,” you’re not alone. There never seems to be a perfect time to update your visuals. But here’s the truth: your photos should reflect your business in the season you’re actually in. And that’s why […]
You know you need updated brand photos, but how much do you really need? Do you book full brand sessions or mini brand sessions? And what should that actually look like when it comes to your investment? Maybe you’ve been using the same handful of images for a year (or longer), but your business has […]
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