Here you’ll find brand session highlights and educational content for photographers, videographers, and business owners.

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I studied event management in college, grew up around corporate events at my parents’ family fun center, and interned in the sports world with the NFL Combine. After that I worked for conferences, including the Clickin’ Moms Conference and Click Away, and I have spoken at plenty of photography confe

How to Host a Branded Event or Retreat That Feels Like Your Brand

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On this episode, I talked about making the most of the content from a brand session. For anyone new here, I’m a photographer and videographer in Indianapolis working mostly with brands. If you’ve been wondering how to plan a brand photoshoot so the images keep working long after your gallery is deli

How to Plan a Brand Photoshoot Around Where Your Content Is Going

Podcast

Flat lay of cameras, lenses, a Rode mic and a clapperboard on a mustard blanket, set up for a brand photoshoot

“Oh my gosh, that’s so on brand.” We say it about people, items, events and places, any time something fits so completely it couldn’t belong to anyone else. That phrase became the name of my new show! If you’ve been looking for a branding podcast for women business owners, pull up a chair.

Welcome to So On Brand, a Branding Podcast for Women Business Owners

Podcast

Kelli White, Indianapolis brand photographer, laughing behind a film clapperboard in her studio

A couple of sentences come up when someone reaches out about brand photos. One is “I need to lose a few pounds.” The other is “I’ll book once my business feels more established.” I understand every side of that, because I care how I show up too. So this episode is about how to feel confident on came

Woman business owner in a gray sweater seated on a leather bench, smiling at the camera during her Indianapolis brand photo session

The brands that stood out to me in New York made a lot of small, deliberate choices so every touchpoint felt connected. Here are six brand experiences from my September trip and how you can apply each one to your own small business.

What New York Taught Me About Brand Experience for Small Businesses

Brand

Pink "The Future Is Female" mug on a stack of books by women authors on a white counter

I tried this once before. A few years ago I started a podcast, published a handful of episodes, and then set it down. I had the ideas and the gear and a name I liked. What I didn’t have was the capacity, and every episode cost more than that season of my business had to […]

Introducing So On Brand: A Podcast on Branding, Content & AI for Business

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