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TL;DR “AI will save you so much time” is the most repeated and least examined sentence in small business right now. Saved from what? Turned into what? I’ve written before about how I use AI tools; this is a different question. This is the accounting. Because the honest pitch AI for small business owners isn’t […]
Let me open with something you might not expect from a photographer: AI image generators are good now. Really good. As of this summer, you can type a few sentences into a free tool and get back a polished, professional-looking headshot of someone who looks a whole lot like you. I’ve tested them. Some results […]

Something shifted in how businesses get recommended by AI, and most owners haven’t caught up to it yet. Last week, instead of typing “brand photographer near me” into Google and scrolling, someone opened ChatGPT and asked, “Who’s a good brand photographer in Carmel?” They got back two or three names, a sentence on each, and […]

I finished my first AI video workflow project last month and I’m still thinking about it — not because it was complicated, but because it solved a problem I see constantly and never quite knew how to address. TomKat Stitchery is an online sewing education brand based in Carmel. They had shelves of long-form video […]

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