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This week, I walked through my small business tech stack, grouped by the job each tool does, with the AI tools one at a time. I’m not here to sell you on anything. There’s one affiliate link, and the rest are tools I’ve enjoyed over 10 years in business. Take the ideas that fit how you work.

My Small Business Tech Stack: The Tools I Use and Why

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Not long ago, my book club got so far off topic that I couldn’t tell you how our conversation about the actual book ended. Somebody asked how people are finding businesses now, and whether everyone just asks AI who to hire. I went home and started building tools to help. This episode covers four fre

Will AI Recommend Your Business? Start With Your Google Business Profile

Podcast

Kelli White on a mustard couch typing on her laptop with her Work With Kelli web page open

TL;DR “AI will save you so much time” is the most repeated and least examined sentence in small business right now. Saved from what? Turned into what? I’ve written before about how I use AI tools; this is a different question. This is the accounting. Because the honest pitch AI for small business owners isn’t […]

What Buying Back Time With AI Actually Looks Like

AI

Getting Started with AI It started coming up between setups. A client would be changing into her third look of the day and ask, half-joking, whether she was supposed to be using AI yet. Then another one asked. Then another. The funny part is that by the time those conversations started, AI had already been […]

Something shifted in how businesses get recommended by AI, and most owners haven’t caught up to it yet. Last week, instead of typing “brand photographer near me” into Google and scrolling, someone opened ChatGPT and asked, “Who’s a good brand photographer in Carmel?” They got back two or three names, a sentence on each, and […]

Will ChatGPT Recommend Your Business?

AI

I finished my first AI video workflow project last month and I’m still thinking about it — not because it was complicated, but because it solved a problem I see constantly and never quite knew how to address. TomKat Stitchery is an online sewing education brand based in Carmel. They had shelves of long-form video […]

How I Built an AI Video Workflow That Actually Works for Small Business

AI

You know that feeling when you finish a brand session and realize you have 800 photos to cull through? Or when you are staring at a blank email draft, trying to explain your process to a potential client for the hundredth time this month? That used to eat up entire afternoons for me, but recently […]

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