Here you’ll find brand session highlights and educational content for photographers, videographers, and business owners.
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This week, I walked through my small business tech stack, grouped by the job each tool does, with the AI tools one at a time. I’m not here to sell you on anything. There’s one affiliate link, and the rest are tools I’ve enjoyed over 10 years in business. Take the ideas that fit how you work.
AI is a big, complicated topic, and I don’t want to be naive about the downsides for our world and the creative community. As a business owner and a parent, though, I’d rather be informed and use my time well. In this episode, I shared how I use AI to buy back time in my actual week, plus the CORE f
On this episode, I talked about making the most of the content from a brand session. For anyone new here, I’m a photographer and videographer in Indianapolis working mostly with brands. If you’ve been wondering how to plan a brand photoshoot so the images keep working long after your gallery is deli
“Oh my gosh, that’s so on brand.” We say it about people, items, events and places, any time something fits so completely it couldn’t belong to anyone else. That phrase became the name of my new show! If you’ve been looking for a branding podcast for women business owners, pull up a chair.
Not long ago, my book club got so far off topic that I couldn’t tell you how our conversation about the actual book ended. Somebody asked how people are finding businesses now, and whether everyone just asks AI who to hire. I went home and started building tools to help. This episode covers four fre
The brands that stood out to me in New York made a lot of small, deliberate choices so every touchpoint felt connected. Here are six brand experiences from my September trip and how you can apply each one to your own small business.
TL;DR “AI will save you so much time” is the most repeated and least examined sentence in small business right now. Saved from what? Turned into what? I’ve written before about how I use AI tools; this is a different question. This is the accounting. Because the honest pitch AI for small business owners isn’t […]
How to Use Your Brand Photos + Examples TL;DR I can tell you brand photos should work harder for your business, or I can just show you the receipts. Let’s do receipts! Solid Wellness and Aesthetics is a functional wellness and aesthetics practice in Westfield: whole-person care, from hormone and gut health to natural-looking aesthetic […]
I tried this once before. A few years ago I started a podcast, published a handful of episodes, and then set it down. I had the ideas and the gear and a name I liked. What I didn’t have was the capacity, and every episode cost more than that season of my business had to […]
Getting Started with AI It started coming up between setups. A client would be changing into her third look of the day and ask, half-joking, whether she was supposed to be using AI yet. Then another one asked. Then another. The funny part is that by the time those conversations started, AI had already been […]
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